Brand Identity

Setting the course for a Yacht club’s visual identity

The Annapolis Yacht Club had all the right ingredients to be a top player in the yachting community: a century of esteemed history, leadership in the ocean racing scene, and award-winning clubhouse and hospitality services. However, it was missing a cohesive visual brand and a digital presence to match its word-of-mouth reputation. Combined with a web redesign project, my team established a visual brand identity to reinforce the Club’s elite status.

A newly appointed clubhouse deserves a newly appointed digital presence. We upgraded the website for the Annapolis Yacht Club to mirror the stately atmosphere of its brick-and-mortar home base. Using statistics from our web traffic, we redesigned our homepage to be a one-stop shop for a yachtsman on the go.