Experience
CUSTOMER MARKETING.
6 RIVER SYSTEMS. 1/21-PRESENT. DIGITAL BY DEFAULT
I focus on the education, engagement, and enablement of our customers in support of our Customer Success, Product, Data Analysis and Sales teams.
CONTENT MARKETING.
6 RIVER SYSTEMS. 8/19-12/20. WALTHAM, MA
As content marketing manager, I played a key role on the Demand Generation team, creating written, visual and experiential content to support top-of-funnel demand generation efforts.
Communications & Marketing Manager.
The Rashi School. 1/13-8/19. Dedham, MA
Key member of the communications team supporting the Admissions, Development, and Education departments. Designs and executes digital and physical marketing campaigns including social media, content marketing, SEM, email marketing, and event marketing. Tells the story of the brand through journalism, photography, and videography, maintaining company voice, tone, and visual brand standards. Manages projects and maintains relationships with third-party vendors. Managed redesign of rashi.org. Spearheaded rebrand for a school-wide social justice program leading to 6 years of record fundraising.
Communications Manager.
Annapolis Yacht Club. 10/09-1/13. Annapolis, MD
Managed communications team of three reaching a readership of 2300 member families and the global sailing community. Maintained visual brand management. Writer and editor for weekly e-newsletter, monthly printed newsletter, bi-annual magazine. Conceptualized and executed printed, digital, and social media marketing campaigns centered on social events, membership growth, and raised awareness of membership value. Managed redesign of annapolisyc.org. Collaborated with Membership Director to oversee a 5-year membership growth program that resulted in a 50-family waitlist.
Communications Manager.
The Westmoor Club. 3/09-9/09. Nantucket, MA
Maintained printed and online media. Worked independently under strict weekly and daily deadlines. Wrote and edited five weekly publications. Managed print stock and maintenance for multi-function printers (OKI MC770, Epson Stylus Pro 9600).
Musician.
Covers / Originals. 06-Present.
Vocals, guitar, keys, various percussion. Responsible for writing, performing, management, and marketing.
Additional Experience
Endurance coach for Team Challenge (Crohns & Colitis Foundation of America)
Education
B.A.: Cultural Anthropology, with honors, UMBC (University of Maryland, Baltimore County). 2008.
Minor, Art History and Theory.
Skills
Marketing Strategy
Project Management
Content Creation & Management
InDesign
Illustrator
Photoshop
Dreamweaver
Premiere Pro
Bridge
Audition
Photography
Google Analytics
Google Tag Manager
Google Search Console
HTML
CSS
Constant Contact
Hubspot Inbound Certified
Google Apps
Wordpress
Videography
Audio Capture