Redesign and Launch of Rashi.org
A New site for the changing digital landscape
A mobile-friendly redesign that updated the purpose of the site. Public-facing content is for prospects and donors, private content is reserved exclusively for parents of students.
Information Architecture
Substantial user testing allowed us to intuit a user’s ideal journey through our site, effectively funneling them towards the site’s goals: collecting inquiries and donations.
Wireframing
After we knew where we wanted users to go, we built the path to get them there.
Ready, set, launch!
This message was sent to the school's general community to announce the launch of our newly redesigned website. We stripped down messaging to the most essential call to action: Explore. It achieved a 44% open rate and a 38% click rate, nearly double the industry average.